The Painful Truth

Aleve

Branded

In collaboration with Kree8 Productions, Ladoble, and LOLA MullenLowe.

Directed by Simón Brand.

The Painful Truth is a campaign designed to raise awareness about the opioid crisis in the US and spark conversations about alternative pain relief options. We captured testimonials from former opioid users and facilitated discussions between an expert and individuals considering opioids for pain management.

Silver and Bronze Winner, El Ojo de Iberoamérica Festival

  • Director of Photography – Rafael Leyva

    Casting by Esprit Casting

    Health Expert – Matt Robinson

    Health Expert – Aleeta Runion

    Health Expert – Kenneth William Applegate

    Health Expert – Stephen Brio

    Patient – Crystal R Davis

    Patient – Lemar C Scott

    Patient – Cristina Martinez

    Patient – Alif Bland

    1st Assistant Director – Ivy Lindsey

    Production Manager – Sabrina Azul Safar

    Production Coordinator – Edgar Cortés Campoy

    Production Designer – Jannik Ehret

    Set Dresser – Elinor Driscoll Bonifant

    1st Assistant Camera – Dan Rodriguez

    2nd Assistant Camera – Stefano Palla

    Drone Operator – Michael Solomon

    Drone Camera Operator – Gabe de la Parra

    Still Photographer – Directora Mami

    BTS and Stills Assistant – Cristian Olaya

    Stills Lighting Director – Matteo Dalla Chiesa

    Gaffer – James E. Davis

    Best Boy Electric – Teodore Davis

    Key Grip – Rudy Covarrubias

    Best Boy Grip – Daniel Conner

    Dolly Grip – Corbin Speed

    Production Sound Mixer – Shorif Suhel

    Stylist – Ericka Fergelec

    Hair & Makeup – Kay Cunningham

    Set Production Assistant – Carlos Enrique Pérez

    Set Production Assistant – Alexa Rosengaus

    Set Production Assistant – Asha Benton