Beyond The Arches

McDonald’s

Branded

In collaboration with Kree8 Productions and Davis Elen Advertising.

Directed by Simón Brand.

Beyond the Arches is a short branded documentary series that captures the life stories of 10 McDonald's employees, including Ted Williams featured in this video. Filmed over 16 days, across 10 cities and 40 locations, the series highlights each subject’s aspirations, challenges, and impact within McDonald’s.

Learn more about the campaign here

Silver and Bronze Winner, The One Club for Creativity